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Sweet Dreams

are Made of Cheese

The founding place of London Style Pizza

What is the London Style Pizza?

Sweet dreams are made of cheese… And this cheese is caramelised!

Our new product, invented by our team in Soho, combines what we believe are the best attributes of our original Deep Dish pizza, together with elements of Detroit Style, Sicilian Style, and every child’s favourite – Grandma Style.

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The taste of joy The taste of joy The taste of joy The taste of joy The taste of joy

The story of Japes

Japes came to life in 2018 when Jovana and Alex—both 26 at the time—turned their shared passion for business into a mission to bring authentic Chicago-style pizza to London’s Soho. Jovana was a top economics graduate, and Alex was a professional kayaker who competed in the 2012 Olympics and won the World Cup in 2013. They first met through Red Bull—she worked in marketing, and he was a sponsored athlete. That spark fueled their dream, and ever since, Japes has served rich, indulgent pizzas inspired by Chicago’s legendary deep-dish tradition. In 2023, they decided to try something new and invented a London Style pizza, combining the best features of various styles they explored during their pursuit of the perfect pie.

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